Kiehl’s is making a case for simpler skincare routines with the launch of its Better Screen UV Serum. This product combines SPF protection and serum benefits in one step. It is also designed to work as a makeup base, meaning users can skip primer entirely.
Sunscreen is still one of the most skipped steps in skincare, especially on regular workdays when people are not spending hours outdoors. But daily UV exposure adds up during commutes, lunch runs, and even time spent indoors near windows. That is exactly the habit Kiehl’s is targeting with its latest launch by making SPF easier to wear every day.
The Better Screen UV Serum comes in a lightweight formula that absorbs quickly without leaving skin greasy or sticky. It also avoids the white cast that often puts people off sunscreen, making it suitable for daily wear across different skin types, including oily and acne-prone skin.
Alongside SPF 50 broad-spectrum UVA and UVB protection, the formula is infused with collagen peptides to help improve the look of skin texture and radiance over time. The result is skincare that feels light enough for everyday use while still offering the protection many people tend to overlook.
Another selling point is how well it sits under makeup. Applied after moisturiser, the serum creates a smoother base that helps makeup apply more evenly while keeping skin protected throughout the day. For anyone trying to cut down their morning routine, it is an easy way to combine skincare, SPF, and makeup prep in a single product.
The Kiehl’s Better Screen UV Serum is priced at RM50 for the 15ml size and RM125 for the 50ml bottle. It is available at selected Kiehl’s stores, nationwide outlets, and the brand’s official website, with UV protection sampling kits also available in stores now.
