Dream Cruises has launched a new onboard production that’s aiming to change what cruise entertainment looks like. Forever Broadway premiered exclusively on Genting Dream on June 5, 2026, marking a key moment in the brand’s 10th anniversary programme and a major collaboration with Broadway Asia International.
The show brings Broadway-style performance to sea, but not as a simple stage adaptation. Instead, it’s been built specifically for the cruise environment, blending cinematic staging, large-scale orchestral recordings and modern visual effects.
The setlist pulls from well-known theatre and pop-influenced classics, including New York, New York, Dancing Queen, Grease Lightning, Tonight and On Broadway.
Behind the scenes, the project is led by StarDream Cruises through its Dream Cruises brand, with senior entertainment executives Colin Kerr and Sviatlana Burkun steering the collaboration. The goal is straightforward: keep the recognisable energy of Broadway, but reshape it for cruise audiences who want something familiar yet refreshed.
The creative team brings together established Broadway names and cruise-based performers. Producers Simone Genatt and Marc Routh lead the production, with direction and choreography by James Gray and associate direction and choreography by Naomi Kakuk.
The cast combines performers from New York and London with selected resident entertainers from the Dream Cruises and StarCruises fleet.
It’s not just a stage show. The production also leans into fashion and retail, working with Design Orchard Singapore and brands including Bohème by Véro, Frey and Raja Rani. Costumes are developed in-house and paired with selected fashion and jewellery pieces, with a runway-style finale built into the performance. Guests can also pick up themed merchandise onboard at Souvenir Mart on Deck 6.
Dream Cruises also used the Singapore port preview to welcome media and partners for an exclusive preview of the show. The event also welcomed invited families from the Singapore Red Cross, as part of the company’s wider community engagement efforts.
For StarDream Cruises, the launch reflects a shift in what passengers expect from live entertainment at sea. President Michael Goh has described the approach as combining familiar cultural touchpoints with new formats designed to feel more immersive and contemporary.
