Pineapple Resources Berhad, an ACE Market-listed IT hardware, peripherals, and computer media distributor, has announced the resignation of its long-serving Managing Director, Dato’ Mark Lim Loong Heng, effective June 10, 2026.
Lim, 71, is stepping down from his executive position to pursue personal interests. According to the regulatory filing, there are no disagreements between Lim and the board of directors, nor are there any pressing operational matters that need to be brought to the attention of company shareholders.
Lim’s resignation marks the end of a pivotal leadership era for Pineapple Resources. As a core corporate strategist, he was the primary architect behind the establishment of the Pineapple Group.
Most notably, Lim was instrumental in pioneering the group’s landmark partnerships with major local hypermarkets. This strategic commercial move revolutionized the company’s business model, positioning Pineapple as a dominant nationwide distributor of computer media accessories, hardware, and digital peripherals across mass retail networks.
The corporate transition follows a notable boardroom shake-up within the group. Just two days prior, on June 8, Executive Director Miss Lim Yen Ling—who is Lim’s niece and the daughter of Executive Chairman Dato’ Lim Khoon Heng—also tendered her resignation to pursue personal interests.
The Lim family maintains close ties across parallel public-listed businesses. Lim has simultaneously served as the Deputy Managing Director of main-board industrial material supplier Chuan Huat Resources Berhad since May 1997.
Following his exit, Lim retains an indirect and deemed equity stake of 370,000 ordinary shares (representing roughly 0.763% of the company’s total paid-up share capital) held through his son, Lim Kean Keong. His other son, Andy Lim Kean Choong, continues to serve on the board as an Executive Director.
Lim’s corporate departure coincides with shifting equity structures surrounding the tech distributor. In late April 2026, private investor Gan Kok Xan completed the acquisition of a controlling 35.86% stake in Pineapple Resources from holding entity Chuan Huat Holdings Sdn Bhd for RM14.6 million, signaling a broader restructuring of the group’s underlying ownership framework.
