CHANEL has acquired Charvet, bringing one of France’s best-known heritage shirtmakers into its portfolio as luxury brands continue to invest in specialist craftsmanship.
The acquisition follows an existing creative relationship between CHANEL artistic director Matthieu Blazy and Charvet, which began with his first collection for the fashion house. Financial terms of the deal were not disclosed.
Founded in the 19th century, Charvet is known for its bespoke shirts, fine tailoring and traditional French craftsmanship. Its reputation has been built on hand-finished details and techniques passed down through generations, making it a longstanding name in luxury menswear.
For CHANEL, the deal is part of a broader trend across the luxury industry, where major fashion houses are acquiring specialist manufacturers and heritage businesses to help preserve traditional skills while securing long-term production expertise. Rather than expanding into a new category, the acquisition strengthens CHANEL’s access to established craftsmanship.
The move also reflects a growing focus on preserving heritage brands with specialised expertise. CHANEL said the acquisition is intended to support Charvet’s long-term future and safeguard the craftsmanship that has defined the company for decades.
