Megan Thee Stallion is adding fragrance to her growing business portfolio with the launch of her first perfume, Hot Girl Summer Eau de Parfum, developed in partnership with Coty.
The limited-edition unisex fragrance marks the rapper’s first move into the fragrance market, joining a growing list of musicians who have expanded into beauty alongside their entertainment careers. The release follows celebrity fragrance launches from artists including Ariana Grande, Billie Eilish and Drake.
The scent combines notes of coconut milk, orchid and vetiver oil. On the other hand, the bottle takes the shape of a flame, drawing on the visual identity of Megan Thee Stallion’s “Hot Girl Summer” brand.
According to the artist, the fragrance was developed in collaboration with Coty rather than through a traditional licensing agreement, allowing her to play a more active role in shaping the final product.
The launch also builds on the wider expansion of the “Hot Girl Summer” brand. What began as a cultural catchphrase has since evolved into a consumer business, with swimwear, menswear and pet apparel already added to the label over the past two years.
Rather than opting for a full retail launch from the outset, the fragrance will roll out in stages. Early online access begins on July 5 through Ulta Beauty and Megan Thee Stallion’s website, before a wider online release on July 8 and arrival in Ulta Beauty stores nationwide on July 11.
