Miu Miu has unveiled its Fall/Winter 2026 campaign, featuring Hailey Bieber and Xiao Wen Ju in a new series of images captured by photographer Zoe Ghertner.
The campaign places the models in a dark industrial setting, using suspended lights, abstract textures and blue tones to create a night-time backdrop. The visuals focus on the contrast between the collection’s softer materials and more structured designs.
That contrast carries through the FW26 wardrobe. Washed fabrics, cashmere, linen, embroidered tulle and lingerie-inspired details are paired with leather pieces and oversized outerwear. Key looks include shearling jackets, opera coats and trapper hats, adding a vintage influence to the collection.
Accessories are also central to the campaign, featuring the Vivant, Rendez-Vous and Arcadie bags, alongside the return of the early 2000s Bubble shoe. The collection also includes stretch-leather boots, statement slides and 1970s-inspired eyewear.
With Bieber and Xiao Wen Ju leading the campaign, Miu Miu presents a collection built around contrasts between delicate fabrics and stronger silhouettes.
