Catfishing is one of many fears when it comes to online dating, to the point there was an MTV series regarding this phenomenon. Luckily, Coffee Meets Bagel has combated this.
The safety stack starts before you ever open the app — fake accounts are banned before they reach a single user.
Every photo passes through an AI model built to catch AI-generated images — the kind that look almost convincing but betray themselves in the eyes, the fingers, the too-smooth edges of a jaw.
For Singapore, CMB went one step further.
It became the first dating app in the country to integrate with Singapore Personal Access (Singpass), Singapore’s national digital identity system, and around 80% of Singapore users are now verified through it.
Within three months of launching selfie verification, 81% of active users had completed it.
The stack runs deeper than most users realise: fraud detection, message moderation, reputation management, and human review — all running in parallel.
The app also goes after problematic behaviour, such as sexual harassment, location fakes, and even AI-edited photos.
CEO Shn Juay has framed the whole push as dating that is more intentional, authentic, and safe — especially for women.
Since 2012, CMB has facilitated over 260 million matches, according to its data.
Closer to home, CMB has found a loyal following among urban professionals in KL — particularly, anecdotally, among Malaysian Chinese daters who tend to favour high-intent platforms over casual browsing.
