AFFIN Bank Bhd and Indonesia’s PT Bank Central Asia Tbk (BCA) have entered into a cross-promotion agreement to extend lifestyle and merchant privileges to each other’s credit cardholders across Malaysia and Indonesia.
The collaboration, which begins on August 20, will allow AFFIN Credit Cardholders to access selected privileges at BCA-designated merchants in Indonesia, while BCA Credit Cardholders will receive benefits at participating AFFIN merchants in Malaysia.
The privileges will cover lifestyle categories including concerts, hotels, dining and department stores, with offers ranging from discounts and complimentary gifts to upgrades, preferential pricing and priority access.
BCA President Director Hendra Lembong said, “We are delighted to partner with AFFIN on this strategic cross-promotion. This collaboration reflects our vision of creating a more integrated ASEAN banking ecosystem, where seamless access to lifestyle privileges and services enhances the overall customer experience.”
AFFIN Bank President and Group Chief Executive Officer Datuk Wan Razly Abdullah said, “We are excited that this marks the beginning of a strategic collaboration, creating a virtual bridge between Malaysia and Indonesia through the integration of our financial services and customer support networks.”
The banks said details of participating merchants, offer mechanics and customer eligibility will be announced progressively through their official channels once finalised.
