Seni Jaya Corporation Berhad announced that SJX Media Sdn. Bhd. an indirect 70%-owned subsidiary of the Group, with the remaining 30% equity interest held by Southern XMedia Sdn. Bhd. entered into an Advertising Concession Agreement with
Malaysia Rapid Transit System Sdn. Bhd. for the appointment as the outdoor Advertising Media Concessionaire for the RTS Link Project.
Under the ACA, SJX Media has been granted concession rights to exclusively undertake the design, procurement, manufacture, installation, testing, commissioning, operation, maintenance and transfer of outdoor advertising media at designated advertising spaces within the RTS Link Project. The firm will also be responsible for the marketing, management, operation, sale, display and commercial exploitation of the advertising spaces and advertising activities throughout the concession period, subject to the terms and conditions of the ACAThe concession will be undertaken on a Design, Build, Operate and Transfer basis for a period of
seven years commencing from the official commencement date of the concession.
The concession period may be renewed for a further three years at the sole and absolute discretion of MRTS, subject to the submission of a renewal proposal by SJX Media and mutual agreement on the revised commercial terms.
