JENNIE is taking on a new role at adidas. After several years as a brand ambassador, the BLACKPINK member has co-designed her first adidas Originals collection.
The adidas Originals by JENNIE FW26 collection launched on Sept 1. It combines familiar adidas sportswear with ballet-inspired details.
The collection is built around the idea of “Functional Grace”. Ballet is used as a starting point, with its silhouettes and styling worked into everyday clothing and footwear.
The standout piece is the SUPERSTAR SQ BALLET. It puts a ballet-inspired shape on the classic Superstar. The shoe features a squared toe, ribbon detailing, a leather upper and a lambskin lining. Its laces can also be removed for a different look.
The rest of the collection moves between sportswear and dancewear. It includes reworked track tops and trousers, T-shirts, wrap skirts, knit cardigans, sheer bodysuits and leggings. Leg warmers and cut-out socks complete the accessories.
JENNIE said she wanted to bring together the softness and restraint of ballet with its physical strength. The designs also reflect her preference for a more understated approach to styling.
The campaign follows the same theme. Called “Cosmic Ballerina: Kinematics”, it places JENNIE in a space-inspired setting and uses movement to reference the weightlessness of dance.
The collaboration marks a change in JENNIE’s relationship with adidas. She has previously appeared in campaigns and served as a brand ambassador. This time, she has had a role in designing the collection itself.
The adidas Originals by JENNIE FW26 collection is available through adidas, the CONFIRMED app, selected adidas stores and retailers. In Malaysia, prices range from RM69 to RM629.
