Ariana Grande’s r.e.m. beauty is stepping into the holiday season with its new En Pointe Collection, a limited-edition range inspired by ballet and built around soft, frosted makeup shades.
The collection includes seven products across eyes, lips and cheeks, with prices ranging from US$24 to US$44 on r.e.m. beauty’s website.
At the centre of the range is The Prima Palette, a six-pan eyeshadow palette combining matte and duo-chrome finishes. The collection also includes the Frost & Flutter Eye Makeup Set, pairing a shimmering liquid eyeshadow with the brand’s 3-in-1 mascara.
For lips, the Satin Slumber Lip Mask is joined by The Gloss Barre Mini Glossy Balm Set, which comes with three mini glossy balm shades. The collection also introduces the Sweet Dreams Eyeshadow Singlet as another single-shadow option.
The cheek lineup features the Ballet Rosé Blush Palette, along with the Mélange à Trois Blush & Highlight Stick, combining blush and highlighter in one product.
The colour direction stays close to the collection’s ballet theme, with frosted pinks, mauves, lilacs and silvery finishes appearing across the range. The Prima Palette, in particular, has already featured in Grande’s Eternal Sunshine Tour makeup looks.
The En Pointe Collection launched on r.e.m. beauty’s website on Sept. 30 and is being released through additional beauty retailers in different markets.
With its mix of eyeshadow, blush, lip and treatment products, the collection gives r.e.m. beauty’s holiday lineup a distinctly ballet-inspired direction without moving too far from the brand’s existing makeup range.
