Cartier is giving its LOVE Unlimited collection a new direction. The latest additions include an all-gold necklace and diamond-set versions of its bracelets and rings, replacing some of the collection’s familiar hardware with a more jewellery-focused finish.
The new necklace is designed to sit and move around the neck rather than hold a fixed shape. Its articulated links form a continuous ribbon, with gadrooned sections broken up by Cartier’s signature LOVE screws. It comes in rose gold, yellow gold and rhodium-plated white gold.
The construction is particularly intricate. Each LOVE Unlimited necklace and bracelet contains around 200 miniature components. Every piece is polished by hand before being assembled, allowing the finished jewellery to move while maintaining its structure.
The diamond-set pieces take a different approach to the collection’s signature screws. On the new bracelets and rings, 0.80-carat round diamonds take their place. Cartier uses white-gold settings shaped like screws, including on the rose- and yellow-gold versions. The design keeps the screw motif visible while making the diamonds the focal point.
Adding the stones also makes the production process more demanding. Each diamond is selected according to Cartier’s criteria before being set into the articulated construction.
The new diamond bracelet also introduces another styling option. An invisible patented clasp allows it to connect to another bracelet, including the original all-gold version. The pieces can therefore be worn individually, paired or layered.
The update builds on the history of the LOVE collection. Created by designer Aldo Cipullo in New York in 1969, the original bracelet introduced a distinctive approach to jewellery, with its screw motif and industrial-inspired design. LOVE Unlimited later developed those codes into a more flexible, articulated form.
The new pieces continue that approach without changing the collection’s central design language. The necklace focuses on movement, while the diamond versions offer an alternative to the traditional screw detail.
Cartier is also marking the release with a new campaign. A Paris shoot follows a couple along the Seine, while a separate portrait series features actor Jacob Elordi, photographed by his sister, Isabelle Elordi.
