FSC Label Increasingly Attracts Customers

After a decade of its partnership with the Forest Stewardship Council (FSC), 100% of all Tetra Pak paperboard is now sourced from FSC certified forests and other controlled sources. Currently in Malaysia, over 70% of all Tetra Pak cartons carry the FSC label.

Since Tetra Pak’s FSC-labelled packaging was first made available in Malaysia in 2014, the company has been actively working to enable its customers to understand the significance of the certification.

In 2016, about 65 billion Tetra Pak packages with the distinctive FSC logo of a little tree with a tick appeared on retail shelves around the world, which was an increase from the 54 billion in 2015. This trend is expected to increase as consumers become more aware of the FSC label and what it signifies.

The label assures environmentally-conscious consumers that the paperboard used in Tetra Pak cartons are sourced from well-managed forests that are independently certified in adherence to Forest Stewardship Council standards.

According to Brian May, Managing Director of Tetra Pak Malaysia, Singapore and Philippines: “Consumers are increasingly conscious of the environmental impact of the products they buy, expecting businesses to help them make better choices. The FSC certification plays a part as a recognisable hallmark for responsible forest management. Whether consumers know it or not, every time they pick up a beverage in a Tetra Pak carton, they are effectively demonstrating their support for responsible and sustainable forestry practices and standards.”

Apart from that, in collaboration with FSC Asia Pacific, Tetra Pak Malaysia launched the ‘Pick the Pack that Grows Back’ campaign in 2016 that successfully educated Malaysian consumers on the benefits of FSC-certification.

As part of Tetra Pak’s efforts towards fully renewable packaging, it also launched a new version of Tetra Brik Aseptic 1000 Edge with Bio-based LightCap 30, which is manufactured using a bio-based film and cap and made from polymers derived from sugar cane.

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