HP Inc. showcases its latest portfolio of PCs and printers, in preparation for 2018. HP aims to strengthen its presence and show their commitment to help businesses grow, as well as expand its market in Southeast Asia.
“In the last 24 months, HP has been laying the foundations for long term and sustainable growth in Southeast Asia, by focusing on building a robust product portfolio, delivering customer outcomes, and enhancing security innovation,” said Koh Kong Meng, Managing Director, Southeast Asia and Korea, HP Inc.
“We will continue to perfect mobile printing and develop PCs to meet the needs of One Life – the blending between work and life. We are also evaluating and creating new categories that meet the future needs of our customers, whether it is in 3D printing or driving commercial uses for VR technology. In Malaysia, we see opportunities for HP to complement the government’s digital economy focus with the most secure computing and printing devices,” said Kym Lim, Managing Director, Malaysia, HP Inc.
Commenting on HP’s business focus and strategy next year in Malaysia, Kym explains that they have been reengineering and improving their business engagement whether online, or through contributions in cybersecurity.
“Cybersecurity is critical for digital economy growth. We are providing further education to our customers, to raise awareness on the importance on the roles security features play in the day to day business growth. We are also helping our customers understand the growing focus by the government on cybersecurity and growing a digital economy.”
Kym noted HP’s involvement in the recent launch of the Cybersecurity chapter by National ICT Association PIKOM last month. “We’ve engaged the government cybersecurity department in launching these association that are driven by eCommerce. We work together to bring more awareness to members, as well as driving the security trends.”
2018 Product Line-Up
Designed to integrate into people’s work and living seamlessly, HP rolls out a new line of premium commercial notebooks HP EliteBook x360 1020 G2 and the HP EliteBook 1040 G4. These are commercially geared notebooks that aim to provide better productivity, inspiration, and sharing ideas beyond the workplace. The new devices comes with enterprise-class performance and security, fitted into ultra thin and light form factors, and are military grade spec tested.
Adding to the workstation line-up is the ZBook x2, a detachable workstation made with the performance and mobility required by artists, designers and digital imaging professionals. Made to handle heavy loads Adobe Creative Cloud and other professional applications pushed to the limit on this device, this device is customisable to suit business needs, including the use of stylus as well as other configuration.
HP also ramps up the features in its expanded A3 product line of printers. now av ailable with two new platforms in different configurations for both transactional and contractual channels. The printers feature enhanced security features such as HP Connection Inspector, a new intelligent embedded security feature created by HP Labs to preempt malware attacks with advanced self-healing capabilities. To empower the mobile worker, HP also introduces HP Roam, a smartphone application that allows users to print from their phone to any HP printers in the world.
In its premium consumer PC range, HP brings out the next generation HP Spectre 13 and HP Spectre x360 13 in time for the festive season. The new Spectre range will feature new processors, longer battery life, improved sound quality, brilliant displays in even sleeker, more angular designs without compromising on performance. The HP Spectre 13 boasts to be the thinnest touch laptop, while HP Spectre x360 is noted to have the world’s longest battery life in a quad core convertible.
HP is also bringing enterprise grade security into their consumer portfolio, starting with the HP Spectre series. HP will be bringing further enterprise grade security to their consumer offerings, starting with HP SureView, an integrated privacy screen built in for laptops.
Together with this line-up is bringing mobile printing to the consumer. The new Sprocket 2-in-1 now comes with a built-in instant camera, allowing customers to capture and share life’s important moments.
The HP Spectre range will be available in time for the festive season in December 2017, while all other products in the line-up are slated for a 2018 release, scheduled for a January availability to start off the new year.