The Rise Of The Female Airbnb Hosts Community

This International Women’s Day, Airbnb celebrates the incredible stories and milestones of their female hosts, who represent over half of the host community in Malaysia. Women around the world use their income earned through Airbnb to help send their kids to school, to pursue their own passions, and to giving themselves a chance to live an independent lifestyle.

In conjunction with International Women’s Day, Airbnb, the leading diverse accommodation and experiences marketplace, launches #HostWithHer, a campaign to celebrate their female hosts community in Malaysia and the rest of the region.

Since 2008, Airbnb’s community of women has been creating meaningful connections and fostering transformative experiences through travel, with women making up 54 percent of Airbnb’s host community globally. In 2019, female hosts have earned more than RM221 million in Malaysia.

Malay Farmers Hut

#HostWithHer highlights the important role of women in Airbnb’s growing community. In line with the campaign launch, Airbnb also unveils a dedicated #HostWithHer campaign at The page features inspiring stories from a diverse array of local female hosts and includes recommendations for women-powered stays and experiences to discover on Airbnb.

The Rise of Empowered Female Hosts 

The opportunities available on the Airbnb platform has led to the rise of female hospitality entrepreneurs who are passionate about driving a meaningful tourism industry, powered by technology.

Championing the mission of belonging, Airbnb’s platform enables women to achieve greater financial, professional, and social empowerment through digital tourism. Globally, female hosts earned nearly USD15 billion in 2019.

Twenty one percent of Airbnb’s 2019 global community of women hosts said they consider hosting their primary occupation, with 54 percent of that group said their earnings have helped them grow their business, and 51 percent said the money from hosting has allowed them to stay in their homes. 

Women Hosts Win with 5-star Reviews  

When it comes to creating connections with guests, female hosts are also known to go the extra mile. This trend is reflected globally as 83 percent of female hosts worldwide earned 5-star reviews, with an average review of 4.77 stars. In Malaysia and the rest of the region, hospitality is second nature –  over 40 percent of them were based in Asia Pacific.

Globally, more women are doing solo adventures. When they travel with others, more than 52 percent travel with their spouse or partner. Last year, women were also major road warriors with more than 663,000 business trips are made by female guests.  But, women are also using travel to hit pause on their daily grind and connect with each other, with over 24,000 reviews mentioning momcations and mom getaways, and more than 62,000 reviews mentioning girls trips in 2019. 




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