Smartphone brand, Realme registers 11% growth in Q2

Smartphone brand, Realme has just released its H1 2020 figures and statistics. The company reported an 11 percent growth in Q2 2020, the only major brand to have registered a double-digit positive figure and has been named the fastest growing smartphone brand in the world for four consecutive quarters by Counterpoint.

In Q1, Counterpoint also reported that Realme was one of the only two brands to have registered positive growth with 157 percent YoY.

Based on the latest user numbers, Realme has added 15M users in the first half of the year. According to the smartphone brand, it reported that it is now a top 4 smartphone brand in Thailand, India, Cambodia and Egypt, and also achieved TOP 5 in Myanmar, Philippines, Ukraine, Indonesia and Vietnam, according to Counterpoint Research and IDC.

Realme has focused on promoting 5G products in its retail markets, beginning with the X50 Pro 5G. It also launched the first 5G-capable flagship phone in India, as well as Thailand’s first 5G phone, and  Cambodia’s first 5G phone under US$1,000.

In 2020, Realme implemented its ‘Smartphone + AIoT’ dual-driven strategy. In spite of a challenging economic environment, it met targets laid out in this initiative.

It is currently on track to launch over 50 AIoT products in 2020 and over 100 the following year. In Q1 2020, despite Realme being a new entrant into the smart personal audio market in India, it has secured a third place in terms of market share.

Realme’s chief executive officer, Li Bingzhong, said that since 2018, Realme has grown to 40 million users, and this is due to the strong, youthful and international team at Realme.

“With an average age of only 29 years old, this team has shown that they dared to leap forward and proved the power of youth in a competitive market. As we continue to build upon a strong H1 performance, Realme is aiming to sell 100m phones in 3 years. We plan to continue our international expansion plans, where we think there will be the most growth.  For example, our AIoT products have been performing well in the Indian market, where we sold 15,000 TV sets within 10 mins and our smart personal audio devices have reached 3rd place in terms of market share within 3 months,” he added.

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