Ministry of Agriculture and Food Industry launches hybrid edition of MAHA 2020

With the Covid-19 outbreak negatively impacted many working sectors this year, the food and agriculture sector managed to get positive growth during the second half of the year.

“This year’s MAHA will be the game changer in the way that the industry organises future events,” said Agriculture and Food Industry Minister, Ronald Kiandee during his speech.

The Ministry of Agriculture and Food Industry (MAFI) launched the hybrid edition of the Malaysian Agriculture Horticulture and Agrotourism (MAHA) 2020 with the theme, “Agriculture; The Driver of Malaysian Economy”.

The event will feature a variety of new agricultural products based on the latest technology, innovation, and marketing and production strategies that will take place from November 26 to 29 and it is the first time where the event will be in a hybrid form; a combination of both physical and virtual formats.

MAHA 2020 virtual exhibition is a platform designed specifically to meet the business needs of the agriculture and food industry online that offers the same experience as visiting physical exhibitions as well as being able to handle business transactions for the domestic and foreign markets.

This event targets the participation of groups such as private companies and local corporations, ministries, government departments and agencies, small and medium enterprises (SMEs), international and local research and development (R&D) institutions, financial institutions and youths with a target of 40,000 physical visitors and 100,000 virtual entries for 4 days.

MAHA 2020 prioritises the importance of technological development in the country’s agriculture sector by giving attention and support to farmers, ranchers, fishermen and industry players in an effort to increase the country’s food supply.

The new concept of MAHA this year is in line with the cultivation of new norms to provide opportunities for technological development in food and agriculture including the mechanism of business matching activities, organizing conventions and webinars as well as access to virtual exhibitions.





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