raises RM734,000 via equity crowdfunding platform pitchIN (Sentuh), a digital wellness platform that links qualified wellness, beauty and physiotherapy centres and mobile therapists to customers has raised RM734,400 via equity crowdfunding platform pitchIN.

The Malaysia Co-Investment Fund (MYCIF) also participated in the fundraising, on a 1:2 ratio. The MYCIF scheme was aimed to provide additional liquidity into the alternative fundraising space.

With the funds in place, moving forward plans are progressing as scheduled. The Sentuh Merchant App featuring the end-to-end booking and management system is at its final stages of development, targeting a launch in Q12021.

The development is at beta testing stage with the team busy with onboarding of the first group of merchants onto the platform.

Sentuh’s CEO & Founder Ahmad Aizudin shared that “​With the prolonged CMCO period and the heightened awareness on general wellness, we foresee the demand to be at an uptrend moving forward. We are targeting to grow our market by providing access to quality wellness and beauty services to more people. We invite merchants and service providers in the wellness and beauty vertical to explore our Sentuh Merchant App and be onboard as part of this exciting journey.”

With the App in place, merchants will be able to manage their therapists from their personalised Merchant App dashboard. As merchants, they have an end-to-end overview of their therapists, bookings, data analytics and reporting, all important data points for them to make sound business decisions.

For merchants, digitising their services will be a costly and time consuming exercise, apart from the complex technological requirement that is needed. On top of that, the current pandemic and post-pandemic environment with strict SOP requirements would only mean that consumers’ trust will still be a challenge.

The user-friendly easy to use App, will also enable therapists to have an access to their booking history and current bookings as well as a view of their commision from the Sentuh Therapist Mobile App. This provides a manageable, open communication between the Merchants and their therapists, creating a better safety net for gig workers who are part of our valuable workforce. successfully launched in Brunei this month via a partnership model and is targeting its next move to scale to the rest of the South East Asia market by Q22022​.​”

“The campaign was very well received by investors, going far beyond its initial target. The campaign was supported by 74 investors that raised RM734,000. Sentuh Sinergi campaign was 272% above their target, which is a testament to the quality of the deal. Investors liked the value proposition. At the same time, the company not only has new investors on board, they now have 74 brand ambassadors who will surely help to spread the word on the company they invested into,” pitchiN Chief Strategy Officer Kashminder Singh said.

Previous articleMednefits raises RM24 million in Series A round
Next articleIBM Malaysia: Budget 2021 to give more room to public-private partnerships for new business models


Please enter your comment!
Please enter your name here