Bukit Hitam Development Sdn Bhd, the property division of AYER Holdings Berhad’s Bromelia phase one landed homes at Bukit Puchong was sold out by 90 percent during the launch. Bromelia sits on a 13.86 acres freehold site, with a gross development value of RM152mil.
Located at the developer’s township development of Bukit Puchong, the gated and guarded landed stratified development is a low density residential project consisting of 137 units of 2 and 2.5-storey terrace, cluster and semi-D homes. Bromelia’s terrace built-up ranges from 1,798 sq ft till 2,271 sq ft whilst the cluster and semi-D built-up ranges from 2,000 sq ft till 4,000 sq ft respectively.
As according to AYER Holdings Berhad’s Group Chief Operating Officer Jeannie Khoo, the group embarked on its first online preview launch for Bromelia by offering registrants an online live streaming platform to view, select and book their choice units.
“We have taken the recent pandemic into perspective when incorporating the multi-functioning design to provide spaces that cater to lifestyle changes and new norm of working from home. Traffic free jogging trail, landscaped garden with a children’s playground, basketball court, outdoor fitness, BBQ terrace and an elevated viewing deck provide our residents with ample social and community spaces.”
Based on the overwhelming response, Jeannie believes that there is continued interest in landed properties that has good access, quality design and value for money. “The majority of our buyers purchased the units for self-usage while a few of them purchased for investment purposes and we had repeat buyers besides first-time home owners” Jeannie added.
“What made Bromelia’s phase one launch a success is the incorporation of technology as we provided VR show unit, e-Brochure, digital scale models besides the community living design and attractive pricing from RM800,000 onwards. In addition to the fact that it is a landed property on freehold land, which makes it a very appealing purchase,” said Jeannie.