PropertyGuru Group set to invest substantially in existing solution-based offerings

The PropertyGuru Group is set to witness further expansion as the recent investment of RM89.3 million by TPG and KKR will be channelled into developing further solutions such as the PropertyGuru Fastkey, an end-to-end sales enablements solutions for property developers.

The platform will also invest substantially to expand MyProperty Data’s offerings and will entail the expansion of the team behind the platform.

“Navigating these challenging times, we place high priority on the wellbeing of our employees, as well as in maintaining a strong alignment between the company and our customers. It is important that the consistency, relevance and support we aim to provide the users of PropertyGuru reflect internally,” Sheldon Fernandez, Country Manager, PropertyGuru Malaysia said.

PropertyGuru has also recently taken the lead as the country’s No.1 property website based on third-party sources. Securing the top spot in the country for a property website with the Most Website Traffic, it is collectively verified by leading web analytics platforms Comscore, Google Analytics and Alexa.

Based on 3-month average data (October to December 2020) from Comscore, PropertyGuru is leading with 65 percent traffic share. Google Analytics has also clocked in a monthly average of over 8 million visits in the past quarter.

“A home is central to every individual and family, and purchasing a home is a huge commitment that requires consideration of so many aspects. Understanding that it is not an easy task, we have always aimed to make this tedious process as smooth as possible for our users.

Being ranked the No. 1 Property Website in Malaysia underscores that PropertyGuru has been serving Malaysians with the right properties, insights and solutions to make confident home buying decisions,” Fernandez said.

“Besides providing the most home choices to find their right home, we have consistently been providing Malaysians with relevant information and actionable insights that help them in their home buying decisions. We provide this with timely insights on the market with the half yearly Consumer Sentiment Study, quarterly Property Market Index reports and annual Property Market Outlook report,” he added.

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