E-commerce platform, Lazada, has highlighted merchants are now better prepared for the Movement Control Order 2.0 (MCO 2.0). The merchants have set up shop on the platform and have been providing items to consumers via the ‘Keep Calm and Shop from Home’ page.
The Chief Business Officer of Lazada Malaysia, Sherry Tan, said that the e-commerce platform is with the merchants to serve the needs of the consumers.
Consumers have increasingly relied on Lazada to deliver everyday needs. Evidently, by Lazada’s grocery category daily average sales that have increased over 170 percent year-on-year across 2020.
“As an MCO-veteran, it is the merchant’s responsibility to support fellow Malaysians during MCO 2.0 by providing consumers with fresh groceries online. The platform is able to leverage Lazada’s strong consumer base to MCO-proof our business online and retain the livelihoods of farmers,” Shwe Ying, Marketing Manager of Cameron Farmers, added.
Cameron Farmers has grown a following of nearly 30,000 with an average of over 10,000 kgs of fresh produce sold every month.
“Fully Fishery have been selling on Lazada Malaysia since the end of last year because of the increasing demand for groceries on the eCommerce platform and the much-needed logistics support Lazada provides to sellers,” Lee Ka Seng, Co-Owner of Fully Fishery, commented.
Additionally, Fully Fishery has been selling seafood through livestreams on social media, but the outbreak showed that businesses need to adapt and be future proof.
“Today, regardless of the MCO’s return, D Mart is more prepared to tap into the e-commerce’s uptrend in growth,” Dylan Lee, Founder of D Mart said.
The shop has recorded sales of more than 8,000 kgs of fresh vegetables in the span of a month with nearly 100 percent positive store rating from satisfied customers by implementing Lazada’s initiatives.