AXA Affin General Insurance Bhd (AXA) won International General Insurer of the Year – Malaysia and New Insurance Product of the Year – Malaysia awards for the sixth consecutive year at the Asian Banking and Finance (ABF) Insurance Asia Awards 2021.
AXA is the first and only insurer in Malaysia to have attained this consecutive achievement at the ABF Insurance Asia Awards, organised by the Asian Banking and Finance Magazine ― a leading publication within Asia’s dynamic financial services industry.
“We are truly humbled to receive both the prestigious awards for the 6th consecutive year. This is a strong validation of our performance as a trusted insurer and our commitment to customers. Our sincere gratitude goes to all our valued customers, partners, agents and employees—this would not have been possible without their confidence and trust,” Aisah Bevi Abdul Rahman, Chief Governance Officer of AXA says.
In response to the shifting landscape of customers’ buying behaviours, AXA has accelerated its digital transformation journey to improve speed to market and drive efficiency through data analytics, LEAN methodology and robotics. AXA has also catered to the growing demand for online solutions during the pandemic by investing in strategic partnerships and expanding its digital footprint. This enables customers to get protected easily anytime, anywhere via their preferred channels.
On the product innovation aspect, AXA has pioneered product solutions that not only deliver greater value, but also protect what matters to customers. Awarded the New Insurance Product of the Year – Malaysia, AXA SmartDrive Safe is specially designed to address customers’ distress on the road and improve road safety in the country.
It is an innovative, first-of-its-kind telematics motor insurance in Malaysia that comes with a Microtag device to provide immediate assistance with the touch of a button. To motivate drivers to improve their driving behaviour, AXA has leveraged on telematics technology to implement a reward system for safe drivers. Should drivers engage in any dangerous act such as using a phone while driving or speeding, they will receive real-time ‘beep’ alerts via the Microtag.
