Foodpanda And Rebel Foods Launch Virtual Brands Partnership

foodpanda, Asia’s largest food and grocery delivery platform, today announced a long-term, multi-market partnership with Rebel Foods, to enable restaurant partners and cloud kitchen operators to grow additional revenue streams, at little or no start-up costs.

The new digital-first F&B format sees foodpanda and Rebel Foods joining forces for the benefit of local and small players in the F&B industry.

Through this partnership, for an initial five years, both companies will aim to launch more than 10 virtual brands in over 2,000 outlets across the region, making this the largest virtual brand partnership in Asia, and the first of its kind in the region at this scale.

As part of the partnership, Rebel Foods brings their culinary expertise, efficient SOPs, and iconic ready-to-deploy brands that are easily customisable for local preferences in any region.

Through this partnership, customers across Asia can enjoy great food options from these virtual brands: Faasos, Behrouz Biryani, The Biryani Life, Lunchbox, and Honest Bowl.

Globally, the online food delivery market is worth more than USD 35 billion annually, according to the ASEAN Post. 

In its H1 2021 Trading Update, foodpanda’s parent company Delivery Hero reported that orders in Asia doubled year-on-year, as Gross Merchandise View for the region grew 175%, surpassing the EUR 10 billion mark.

foodpanda alone reported more than 70 million orders completed each month, sure signs that food delivery will continue to grow.

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