Shopee 11.11 A Big Hit In Malaysia

The Shopee 11.11 Big Sale was a big hit in Malaysia showing that e-commerce spending is not going down so soon despite the economy opening up with the successful vaccination programme underway.

“The reopening of the economic sector has not slowed down e-commerce demand. In fact, Shopee has wrapped up its most successful 11.11 Big Sale, with more Malaysians able to enjoy exclusive deals, bigger savings, and the widest variety on the platform.

“On 11 November, Shopee users in Malaysia continued to stock up on groceries such as Milo, cereal, instant noodles and fresh fruits and vegetables. More than 1.8 million home improvement and decoration products were also sold on Shopee,” the company says in a media release.

With Malaysians resuming their out-of-home activities, health and personal care supplies on Shopee such as face masks continue to be one of the top products purchased. The product recorded a sellout of more than 13 million pieces whereas Covid-19 test kits saw close to 30,000 units sold on 11 November as Malaysians are reminded of their responsibilities and the Government’s call to ensure their safety as well as others around them. 

“It brings us great joy to see the impact of our efforts on shoppers, businesses and the local community. The digital economy and e-commerce continue to present many opportunities for growth. We want to enable more people to benefit from this growth by increasing e-commerce adoption and helping more consumers and businesses come online and connecting them with one another,” Terence Pang, Chief Operating Officer at Shopee said.

Malaysian Brands

Shopee’s year-end shopping festivals continued to bridge millions of Malaysians with brands and sellers. As such, offline merchants also enjoyed the surge in online-first customers to their outlets when users collectively claimed over 5 million in ShopeePay Vouchers through ‘Deals Near Me’ across the 11.11 Big Sale shopping festival period. 

Shopee saw the same robust support for 11.11 Big Sale across the region. Over 2 billion items were bought throughout the festival period, smashing Shopee’s previous record set in 2020. Excitement peaked on 11 November, with visits spiking 5.5 times in the first two hours compared to an average day.

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