Maxis declared its commitment to empowering all Malaysians and businesses in the country to be connected in every possible way, at all times, with the launch of its new brand campaign, Rangkaian Kita Rangkaian Malaysia (RKRM).
Rangkaian Kita, Rangkaian Malaysia is reinforcement and deepening of Maxis brand purpose, helping Malaysians to be connected in every way possible way, at all times, for all communities.
The RKRM campaign will be driven by three core areas i.e. wide range of digital solutions and capabilities for businesses and consumers; anytime and anywhere connections for all purposes of usage be it studies, work, leisure or business; and expert support round the clock for customers and business support.
“The spirit of RKRM is about celebrating diversity and Maxis will continue to serve people from all walks of life based on each of their unique requirements. When all Malaysians are connected in all-ways, then digital innovation happens, and we want to elevate our role in empowering this innovation,” said Gokhan Ogut, Maxis’ Chief Executive Officer.
Beyond products and solutions, Maxis’ Rangkaian connects Malaysia’s diverse network of people through its various community initiatives – from after school digital learning, building greater digital presence for women entrepreneurs, humanitarian efforts, as well as investing in the next generation of men and women, STEM education, and leadership and innovation talents.
“Over the years, we have seen a shift in behaviour as a result of physical and digital worlds evolving into a true hybrid. Converged connectivity is no longer a “nice-to-have” but is now a necessity, and providers are expected to offer more than just either a mobile or a fixed connection in order for work, study and life to be uninterrupted. RKRM is an important representation of this new
reality and our reaffirmation of our commitment to everyone in Malaysia,” said Loh Keh Jiat, Chief Marketing Officer of Maxis.
