AmBank Group has been awarded the “Best Digital Account Opening/ Customer on-boarding initiative/Application 2021” by The Asian Banker Malaysia Awards 2021.
The Asian Banker’s awards is one of the industry’s most prestigious recognition in reference to its rigorous criteria for innovativeness in retail financing in Asia Pacific, Central Asia, the West Asia and Africa.
The adoption of e-KYC enables customers to open an account anytime and anywhere. The seamless, safe and secure mobile onboarding is made possible through AmOnline where it offers a step by step in-app guidance to complete self e-KYC by scanning MyKad and capturing a selfie for facial recognition. Customers will then be able to gain access to an array of banking services from the application.
“In May 2021, we launched a fully digital onboarding experience via our AmOnline app, eliminating the need to visit the bank branches. The development of the digital account opening was timely, amidst the on-going COVID-19 pandemic where we wanted our customers to be able to bank safely with us. We are truly honoured to be recognised for this feature,” said Aaron Loo, Managing Director, Retail Banking, AmBank.
“This award bodes well for our digital footprint, given our focus on delivering customer-centric solutions by leveraging on our digital capability thus allowing us to remain competitive amidst this fast-changing era of globalisation,” Dato’ Sulaiman Mohd Tahir, Group Chief Executive Officer, AmBank Group said.
“By leveraging on AmBank’s digital capabilities, we have further enhanced the AmOnline app to extend flexibility for our customers to facilitate their banking needs irrespective of time and space. We will continue to develop the app for a more intuitive banking journey, with security capabilities to ensure an overall smoother experience for our users,” said Datuk Iswaraan Suppiah, Group Chief Operations Officer, AmBank Group
