Loob Holding Sdn Bhd is partnering Singapore-based food tech company TiffinLabs to bring several of their new virtual restaurant brands into Malaysia.
This collaboration will eventually see Loob deploying up to 100 kitchens to introduce TiffinLabs’ virtual restaurant brands into the Malaysian market.
TiffinLabs is a global food service platform that creates and owns virtual restaurant brands that enables F&B operators and food ingredient producers to capture the fast-growing food delivery services segment through its proprietary virtual restaurant brands. It will make its debut in Malaysia through this collaboration with Loob, the owner of top regional lifestyle tea brand, Tealive, and Malaysia’s most-delivered virtual coffee brand, Bask Bear.
“We’re a regional player specialising in the premium quick-service segment and working with TiffinLabs to launch their delivery-optimised virtual restaurant brands in our kitchens is a good fit into our corporate plans,” said Bryan Loo, founder and CEO of Loob.
Loo pledged to deploy the company’s resources to set up 100 kitchens across its various brands gradually over the next few years.
Loo said the Malaysian market is ripe for such virtual restaurant brands as people have come a long way from pre-pandemic days, with everyone accepting delivered-food as the norm now.
“At TiffinLabs, we create and scale delivery-optimised virtual restaurant brands curated by our world-leading culinary team and proprietary food trend analytics engine,” said TiffinLabs’ co-founder and President for Southeast Asia, Phuminant Tantiprasongchai.
“With Loob as our major launch partner, we envision our virtual restaurant brands and solutions to also be licensed to other Malaysian F&B businesses and operators, particularly in the SME space, to boost their delivery revenues from food delivery by 200-300% while continuing to focus on regaining dine-in volumes,” he added.
