Kawan Food Bhd, has announced that it will be taking a 32.5% stake in the young Malaysian startup company Kejap Food which is a locally developed fast growing fast food chain.
The group is primarily involved in ethnic food delicacies in the frozen food industry including food items like paratha, chapatti, spring roll pastry, and their Ready-To-Eat (“RTE”) meal products. With Malaysia, geographically has remained its largest market over the years, Kawan Food’s global presence is proven viable with its global reach of over 37 countries worldwide.
Looking to establish itself in the food industry has been the reason behind the acquisition apart from also expanding its chosen categories, widening its distribution channels and diversifying its business ventures.
Kejap Food started in 2020 with its first outlet at Caltex Setiawangsa amidst the outbreak of the Covid-19 pandemic. Within a year, they have managed to strive and successfully raised funds through an equity crowdfunding platform – and open their second outlet at Petron Miles 3 Federal Highway, Shah Alam.
Kejap Food is the first drive-thru that serves local delights and meals, setting to break into the drive-thru segment where western fast-food brands usually dominate. They offer a range of local staple foods like Nasi lemak, Roti Bakar, Karipap, lekor, satay, to fresh brew local “Kopi and Teh tarik” and more.
It aims to expand its operation into five more outlets in Klang Valley this year, including four drive-thru outlets, one central kitchen, and one all-new concept dine-in outlet. The team is also working on its expansion plan to other states in 2023.