MATRADE To Capitalise On China-Asean Expo To Promote Awareness Of Malaysia’s Export Capabilities

The Malaysia External Trade Development Corporation (MATRADE) will be capitalising on 19th China-ASEAN Expo (CAEXPO) 2022 which will be held from 16 – 19th September in Guangxi, China to promote further awareness of Malaysia’s export capabilities to emerging cities in China.

Besides being honoured again as this year’s Country of Honour (previously was in 2011), Malaysia companies’ visibility during this year event is timely with recent ratification of RCEP, a significant collaboration between Malaysia and China as well as other signatory countries.

“CAEXPO is a well-established trade fair among Malaysian exporters over the years. MATRADE has been coordinating Malaysia’s participation in CAEXPO since its inception in 2004. CAEXPO witnessed the excellent expansion of businesses by Malaysian companies into China.

It is also earmarked as an important platform for Malaysian SMEs to promote and brand their products, particularly in China. This was proven when CAEXPO has received overwhelming responses from Malaysian exporters every year.” Mr Amran Yem, Senior Director of MATRADE said in a webinar which was held earlier.

The Webinar namely “Discover Expand Your Business into China Market With CAEXPO” highlighted on the role of 19th CAEXPO 2022 as the reliable and effective platform for SMEs to bolster Malaysian products and services visibility in China.

 This webinar also featured MATRADE’s Trade Commissioner in Guangzhou (Mr Mohamad Haris Abdul Latiff) who shared the latest updates on China’s economy and business activities as well as highlighting the necessary importance of social media know-how to be successful in the market. Other speakers also provided updates on the regulation for exporting goods to China.

This year marked Malaysia’s 19th consecutive year of participation in CAEXPO and MATRADE is planning to have a significant number of exhibitors to participate in the upcoming CAEXPO to ensure they are not missing this year rare privileges as the country of honour participants.

As the country of honour this year, MATRADE is planning a series of activities including seminars, business matching sessions, live streaming sessions with Key Opinion leaders (KOLs), art and cultural performances, and others during the event. MATRADE will continue to collaborate with China Construction Bank (CCB) and other prominent associations and business councils besides CAEXPO Secretariat to organise the 4th China – Malaysia B2B Business Meeting Session in conjunction with the CAEXPO. Positive outcomes were gained in our previous event and more than 100 business meetings were arranged for China buyers to meet with Malaysian exhibitors last year.

MATRADE would like to urge all Malaysian companies that keen to be part of the Malaysia Pavilion at CEXPO 2022 to communicate immediately with MATRADE.

China has been Malaysia’s largest trading partner for 13 consecutive years, starting in 2009. The total bilateral trade in 2021 was recorded at RM421.07billion and accounted for 18.9% of total trade of Malaysia to the world. In 2021, China was also Malaysia’s largest exports destination and source of imports, which amounted RM192.05billion and RM229.02billion respectively.

Trade with China during the first four months of 2022 grew by 17.5% to RM150.56billion compared to the same period of 2021. Exports edged up by 17.4% to RM67.42 billion on account of higher exports of E&E products, LNG as well as palm oil and palm oil-based agriculture products. Imports from China rose by 17.6% to RM83.14 billion.

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