AirAsia and Penang Global Tourism (PGT) today signed a memorandum of collaboration (MOC) to elevate Penang as a preferred tourism destination in the region.
The MOC encompasses greater commercial collaboration and partnerships between the airline and the tourism body to create new business opportunities, develop joint sales and marketing campaigns, strengthen flight connectivity, and boost the state’s economy through tourism.
As a start of the collaboration, AirAsia will be offering great value fares to Penang from RM59 all-in* one way starting 15 August until 21 August for the travel period between 22 August 2022 and 18 April 2023.
Riad Asmat, CEO of AirAsia Malaysia said, “We need a collective effort to rebuild the tourism industry and PGT has been instrumental in ensuring that Penang is tourism-ready post-pandemic. As the largest carrier in Penang with a market share of 50% as a group, this bodes well with our expansion plans of opening up and developing new markets to/from the state.
“As we look to further increase the connectivity to Penang, we trust that our weekly flight frequency as a group will present significant tourism opportunities, especially to local industry players. Our great value fares stimulate air travel wherever we fly and we look forward to seeing a surge in tourist arrivals to the popular leisure state in the near future.”
Ooi Chok Yan, CEO of PGT said, “Through this partnership, we will launch exciting campaigns and initiatives in the coming months across all AirAsia key markets including both domestic and international, as well as tapping into the millions of airasia Super App users for cross-promotion activities.
“Through our Experience Penang campaign, the state government has been promoting less explored destinations such as Balik Pulau, Teluk Bahang, and Seberang Perai, as an initiative to uphold inclusivity in efforts to reach out to more local communities and increase their livelihoods.”
