Former Chief Digital Office of U Mobile Jasmine Lee Sze Inn has been appointed as Executive Vice President and Chief Executive Officer of Telekom Malaysia’s Mobile division and Webe.
She will be reporting to Imri Mokhtar, CEO TM effective 1 October. Jasmine who has been on garden leave since leaving U Mobile has 20 years of experience and spent a substantial amount of those years in the telecommunications industry. Prior to being the CDO at U Mobile where she spent 9 years, she was the Chief Marketing Officer and was instrumental in developing some breakthrough campaigns that helped position the telco strongly to where it is today. Among the memorable marketing strategy was the ‘Unlimited’ campaign which disrupted the then telco cartel where phone line packages were at RM80!
Before joining the mobile network sector, she was with AirAsia as the group’s Commercial Director, and prior working for Tony she was the Chief Executive Officer at MNC Wireless where her role was among others to position the company towards IPO.
In TM, she will be tasked to revive the flagging mobile division and find a role for Webe in the bigger picture under the group. An unenvious role, it has been rumoured that Imri had been looking for a CEO for the division for some time now.
