Twitter launched its #ThereIsHelp notification service for disaster preparedness in Malaysia. This is part of Twitter’s continuous efforts to help surface timely and authoritative information and connect people with reliable sources of support during times of emergency and crisis.
As part of this initiative, Twitter is partnering with MERCY Malaysia and NADMA Malaysia. When people search for keywords associated with a natural disaster in Malaysia, the top search result will now include a notification in Bahasa Malaysia, encouraging them to click through to credible information and support provided by our partners. This service is available on Twitter iOS, Android, and twitter.com.
“Our core objective of launching this #ThereIsHelp notification search prompt is to truly help shorten the search time and to provide timely access to credible information from our partners to those in need. In collaboration with MERCY and NADMA, we hope this notification service can serve as a means to help the Malaysian public, as well as government and non-government stakeholders navigate the extreme weather that the monsoon season brings in, along with other unprecedented disaster events,” said Monrawee Ampolpittayanant – Head of Public Policy and Philanthropy, Southeast Asia at Twitter.
