The World Branding Awards 2022-2023 saw over 3,500 brands from more than 45 countries named Brand of the Year and of these, less than 250 were declared winners.
In a statement, The World Branding Forum said the ceremony for the 15th edition of the awards welcomed over 100 guests from around the world to celebrate the success and achievements of some of the world’s best brands in Kensington Palace, UK.
Brands from Malaysia and Singapore, such as Farm Fresh (Malaysia) Food Republic, Toast Box, Bio-Home, 7-Eleven, Frasers Property and Axe Brand, were also featured at the awards as National Tier winners.
World Branding Forum executive director Danny Pek said the ceremony was a celebration of some of the best brands from across the globe.
The awards acknowledge the tireless effort put in by the brand’s teams that build and maintain a presence in an ever-evolving market, Bernama reported him saying.
Lurpak, Club Med, Yakult, Spotify, CoCo, Ikea, Amazon, and Netflix were among the Global Winners, while other National Tier winners include Nongfu Spring (China), Dior (France), Haribo (Germany), and Ancol Dreamland (Indonesia), to name a few.
Just 17 brands were selected to receive the Regional Tier award this year, including Bosch, Media Markt, Sennheiser, SoundCloud and Al Abraaj Restaurants.
These brands were voted as consumers favourite brands in four or more countries across three or more areas in a specific geographic region.
