The Food Purveyor has recently announced the departure of Chief Executive Officer, Geoff King who has been the group since 2018, he will be replaced by Kok Kian Kee who has assumed the post from Dec 1.
Kok Kian Kee has been with TFP as Chief Merchandising Officer since June 2020 with a total of 32 years of experience in food retail across retail giants in the market.
“It was immediately clear that KK was the right fit,” said Ivan Tan, Group Executive Director of TFP. “With KK’s extensive retail background and business development skills, we believe his strong leadership and experience will lead us into a new era with a long-term strategy, better ecosystem, and potential geographic expansion.”
“I thank the management for the opportunity and am very excited to continue leading the team to a new frontier,” said Kok Kian Kee. “I believe TFP has a great business model and talented management team that uniquely positions it to capitalize on the ever-changing market environment and consumer behaviour. As the industry evolves through technology migrations, I believe TFP is able to surge towards omnichannel module to provide easy access to our shops and continue to offer unmatched range and services to our customers.”
KK’s extensive retail background foundation build from various major key retailers in Malaysia, Carrefour, Tesco Stores, and Dairy Farm International, to name a few. KK has also worked oversea with Super Value Stores in Papua New Guinea. During his tenure in Dairy Farm International, he held the position of Head of Commercial Fresh Produce. He has developed and strategised SE Asia countries’ procurement plans on Fresh Produce.
