Alipay, the leading digital platform for payment and other digital services today reported that the total transaction value made by Chinese tourists in Malaysia via its app has more than doubled in the first quarter of 2023, as compared to the previous quarter.
This growth was against the backdrop of China reopening borders for international travel earlier this year. The daily average number of transactions surged by 70 per cent, which were mostly contributed by purchases made at local lifestyle and retail brands, as well as department stores and malls, including Padini, Metrojaya, and Parkson.
More frequent transaction has also been seen in convenience and grocery stores, such as 7-Eleven, Lotus, MyNEWS, FamilyMart, and more. In terms of geographical breakdown, Kuala Lumpur, Johor Bahru and Penang ranked as the top three locations where the most transactions were made.
Alipay+ Offline Merchant Services General Manager Cherry Huang said, “Chinese tourists now can easily access and enjoy great deals and promotions via the Alipay app, specifically through the Destination Page, to have a more rewarding and hassle-free travel experience in Malaysia.”
It was reported before that the Tourism, Arts and Culture Ministry targets the arrival of five million tourists from China in 2023 compared to 3.1 million in 2019.
Alipay is an e-wallet partner of Alipay+, an Ant Group-operated global cross-border digital payments and marketing solutions, which connects merchants with multiple e-wallets and payment methods.
