Teh Tarik, the unofficial national frothy tea drink has been a favourite amongst locals for generations. But due to an increasingly hectic and active lifestyle, Malaysians has less time to sit and sip their teh tarik.
With this in mind, F&N Beverages Marketing Sdn Bhd, one of the largest beverage manufacturers and distributors launched F&N Teh Tarik in an on-the-go convenient format in April 2020 to address this need.
The new brand campaign reinforces the brand positioning “Biar Ori, Baru Sempoi” and features an exciting brand film and a theme song entitled “Biar Ori, Baru Sempoi, exclusively sung by popular homegrown singer and rapper, MK K-Clique.
This new F&N Teh Tarik campaign aims to resonate with open-minded Malaysian in a lively and stimulating manner, at the same time enabling those who want to enjoy their favourite Teh Tarik whenever and wherever they are.
Brewed using F&Ns signature dairy creamer and real tea, F&N Teh Tarik ORI provides a chilled Teh Tarik with a familiar sensation. The product is now available in 2 variants, ORI and Less Sweet and in both slim can and bottle format.
“Initially made available during the height of the pandemic back in 2020, F&N Teh Tarik aimed to bridge the gap for those who were missing the authentic ‘mamak experience,” said F&N Dairies Head of Marketing Tiffany Tan.
The campaign will also place a one-of-a-kind interactive vending machine across major transit areas in Malaysia.
