New research from Accenture finds that generative AI and other rapidly evolving technologies are ushering in a bold new future for business as physical and digital worlds become inextricably linked.
The Accenture Technology Vision 2023, “When Atoms Meet Bits: The Foundations of Our New Reality,” explores the technology trends underpinning the convergence of the physical and digital, as businesses look to accelerate enterprise reinvention in the here and now. With 99% of Malaysia executives agreeing that investments in emerging technologies will help their organisations remain resilient on the global stage, this year’s edition of the report offers businesses insights on the steps needed for enterprises to thrive today, where the physical and digital experiences are increasingly converging.
The meteoric rise of ChatGPT has captivated the world’s attention on the power of generative AI to augment human capability. In fact, 98% of Malaysia’s executives agree that advancements in generative AI are ushering a new era of enterprise intelligence, and expect that such AI foundation models will play an important role in their organisation’s strategies in the next three to five years.
Accenture’s Technology Vision 2023 identifies four trends that are key to unlocking this new shared reality:
- Generative AI: Advancing human capability as a co-pilot, creative partner or advisor, nearly all Malaysian executives agree that generative AI will spark significant creativity and innovation (99%) and that AI foundation models will enable connections across data types, revolutionising where and how AI is used (95%).
- Digital identity: Ability to authenticate digital users and assets—the foundation for traversing digital and physical worlds—is now seen by 95% of executives in Malaysia as a strategic business imperative, not just a technical issue.
- My data, your data, our data: AI cannot reach its full potential until companies figure out data. That means breaking down data silos and modernising their data foundations. In fact, 95% of Malaysian executives believe data is becoming a key competitive differentiator within organisations and across industries.
- Our forever frontier: Feedback loop between science and technology is getting faster, with each accelerating the advancement of the other, in ways that 100% of respondents in Malaysia believe could begin to unlock the world’s grand challenges.
