In a world where optimal wellness is sought after by many, Sterra, a leading brand in the wellness industry, has emerged as a game-changer. Co-founded by Chris Lim and Strife, Sterra offers a range of products that optimise various facets of everyday life, aiming to enhance customers’ overall health and well-being.
By combining quality, aesthetics, and affordability, Sterra has made luxurious wellness accessible to all.
In this exclusive interview with BusinessToday, Chris Lim, Co-Founder of Sterra, sheds light on the brand’s inception, unique offerings, market strategies, and future plans.
Founding Sterra
A Holistic Approach to Wellness: According to Chris Lim, “Optimal wellness isn’t simply a result of conscious diet or regular exercise, but a sum total of various facets of our everyday life.”
Recognising this, Chris and Strife identified a gap in the market for quality, aesthetically pleasing, and affordable products that optimise crucial elements such as air quality, water purity, and sleep comfort.
Lim explains, “We founded Sterra to provide a holistic approach to home wellness, making a luxurious wellness lifestyle accessible to all.”
Cutting-Edge Air Purification Technology and Product Differentiation
Lim highlights Sterra’s commitment to delivering top-notch products, stating, “Sterra’s air purifiers incorporate cutting-edge air purification technologies designed to effectively remove a wide range of airborne pollutants, offering cleaner and healthier air in homes.”
However, he emphasises that true product differentiation lies in the combination of factors such as quality, aesthetics, and affordability.
Lim adds, “Our commitment to design ensures our products not only perform exceptionally but also seamlessly integrate into modern home interiors.”
Malaysia: An Attractive Market for Sterra
Discussing the attractiveness of the Malaysian market, Lim points out several factors, stating, “Malaysia offers a burgeoning middle class, increasing disposable incomes, and heightened consumer awareness about wellness products.”
He further adds, “Malaysian consumers, much like our existing customers, show an increasing inclination towards products that strike a balance between quality and affordability.”
Lim believes these factors align perfectly with Sterra’s mission and value proposition.
Adapting Marketing Strategies in Malaysia
Lim emphasises the importance of understanding local consumers, stating, “In Malaysia, we are investing in understanding the specific needs, preferences, and cultural nuances of local consumers.”
He explains, “This insight informs our product offerings, marketing, and communication strategies to ensure we resonate with the Malaysian audience while staying true to our global brand ethos.”
Future Plans for Sterra
Lim envisions Sterra’s future, stating, “Our plans for Sterra are centered around expansion and innovation.”
He reveals, “We aim to expand Sterra’s product portfolio, continuously adding innovative products that contribute to home wellness.”
Additionally, he states, “We plan to extend our geographic footprint, reaching out to consumers in new markets who can benefit from our products.” Lim reiterates the brand’s commitment, saying, “Our mission to make luxurious wellness accessible remains our guiding principle.”
Sterra’s journey is a testament to the power of merging quality, design, and affordability to revolutionise the home wellness industry.
With its range of products and a holistic approach to well-being, Sterra has empowered individuals to embrace a luxurious wellness lifestyle. Lim’s insights highlight the brand’s dedication to customer satisfaction, innovation, and global expansion.
Sterra continues to thrive and evolve, with a vision to enrich the lives of people around the world. As Lim aptly puts it, “We are excited about the journey ahead and look forward to delivering more value to our customers.”
