pitchIN is pleased to announce the appointment of Xelia Tong as Chief Operating Officer, effective 1 September 2023.
Xelia Tong (pic – second from right) is a well-respected member of the Malaysia’s early-stage investment and fundraising industry. She has held various key roles that includes Malaysia Debt Ventures, Bank Simpanan Nasional, Cradle Fund and most recently, Venture Partner at ScaleUp Malaysia.
“The appointment of a COO is part of the lines of action that the Co-Founders are taking to put in place a strong leadership team at pitchIN. Kashminder Singh, the co-founder of pitchIN and I strongly believe that Xelia will be a very valuable addition to the team. We’re forging an exhilarating digital investment powerhouse, propelling innovation and resilience in this space! Xelia’s invaluable experience is set to play a pivotal role in driving our vision forward” – Sam Shafie, CEO of pitchIN.
Xelia will be responsible for the overall operations of pitchIN that include its Equity Crowdfunding (ECF) and Initial Exchange Offering (IEO) platforms, as well as the soon to be launched Secondary Market platform.
She will be assisted by a strong leadership team that comprise Steven Wong (Chief Technology Officer), Nisa Zulkifi (ECF Head), Faten Nabila (Legal and Compliance Head) and Hanif Tamin (pitchIN Academy Head). A Head of the IEO team will be in place in October 2023.
“I’m thrilled to be part of pitchIN, and I’m grateful to the founders for having me on board. It’s an exciting opportunity to contribute to the growth of the SEA funding ecosystem. ECF and IEO are fascinating fundraising solutions that democratize investment in high-potential SMEs and startups. With the co-founders and the leadership team, I look forward to elevating pitchIN to new horizons.”- Xelia.
pitchIN is a digital investment and fundraising hub. It operates equity crowdfunding (ECF) and initial exchange offering (IEO) platforms. Its ECF platform is Malaysia’s leading online platform for investing in the equity of Malaysian startups and SMEs. To date it has successfully funded 166 deals, the most among all ECF platforms in Malaysia. pitchIN has raised over RM300 million to date, with over 8200 investments made into fast growing Malaysian companies.
