Fly Borneo Specials Vol.1 – Adventure Begins In Borneo With Tourism Malaysia, MAG

Tourism Malaysia, in collaboration with the  Malaysia Aviation Group (MAG), launced its latest brochure – “Fly Borneo  Specials Vol.1 – The Adventure Begins Here!”, as part of Tourism Malaysia’s vigorous  efforts in promoting intra- and interstate travel in Sabah, Sarawak and Labuan via airline  partners through Firefly and MASwings. 

More than forty-four thematic holiday packages, from a day trip to a week-long tour,  have been created to cater for every interest and age level, including airfare and ground  tours.

Highlighting Malaysian Borneo destinations, these affordable packages are also  compiled in digital and printed brochures for travellers to explore the states’ rugged  adventures, colourful cultures and exotic flora and fauna. 

The launching ceremony was officiated by Dato’ Dr Ammar Abd. Ghapar, Director General  of Tourism Malaysia, and attended by Mr Suresh Singam, Chief Operating Officer of  MASwings. Also present were Ms Noredah Othman, CEO of Sabah Tourism Board; Mr  Ibrahim Othman, Director of the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) Sabah; Ms Nurhayati Aziz Rashid, Head, Central Region of MAG; Mr Chali Awang, Area  Sales Manager of MAG; Mr Mohd Faharuddin Hatmin, Senior Deputy Director of  Corporate Communications Division, Tourism Malaysia and Ms Trecey J Tojuka, Deputy  Director of Tourism Malaysia Sabah. 

Dato’ Dr Ammar said, “The collaboration with MAG signifies the milestone in boosting  domestic traffic, particularly in East Malaysia via the airline’s network. Hence, I hope this  brochure will help further stimulate tourism in Sabah, Sarawak and Labuan as Firefly and  MASwings have joined forces to offer discounted airfares and tour base fares to support  the local holiday packages bundle.” 

“Furthermore, the domestic tourists to Malaysian Borneo, namely Sabah, recorded a total  of 853,100 arrivals from January to June 2023, as compared to 664,533 in the same  period of 2022, thus showing an uptick of 22%. This latest statistic undeniably indicates a positive tourism growth for Sabah.”  

Meanwhile, Ahmad Luqman Mohd Azmi, Chief Executive Officer of Airlines from Malaysia Aviation Group, said, “MAG takes pride in serving as the airline partner for the  Fly Borneo Specials Vol. 1 campaign by Tourism Malaysia. Since Firefly expanded its  services intra Sarawak and Sabah, our mission has been to enhance connectivity within  these regions. Therefore, this collaboration is important to accelerate the tourism  opportunities and reach new market segmentation, especially to local industry players.” 

With stunning natural landscapes, as well as rich in history and culture, travellers can  grab these all-inclusive packages, starting as low as RM210 per person and visit  Malaysian Borneo’s tourist attractions such as the geopark & shipwreck diving in Labuan,  the enchanting city of Kuching and Mulu National Park, beautiful islands, mountains and  wildlife in Sabah, offered by 30 tour agents. 

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