EasyEat, Boost To Drive Digital Transformation For SEA’s F&B Sector

EasyEat has joined forces with Boost to revolutionise Southeast Asia’s F&B sector. Together, they are set to introduce innovative digital solutions designed for SMEs within the industry.

The collaboration showcases a co-branded POS terminal that is seamlessly integrated with Boost’s dynamic digital payment solutions. Additionally, F&B merchants will have access to a comprehensive toolkit to help businesses streamline operations, elevate customer experience, and optimise efficiency. Merchants and diners alike will also benefit from a more diverse array of options, all within an integrated solution that is faster and highly secure.

Ankur Jakhwal, CEO of Boost Connect

Ankur Jakhwal, CEO of Boost Connect said, “Our collaboration with EasyEat is a testament to our commitment to empowering businesses to succeed in the hyper-rapid F&B industry. This venture not only offers our F&B merchants easy access to EasyEat’s platform, fostering growth and innovation but will also help propel Boost’s expansion into payment gateway services, powered by Boost Connect.”

Mohd Wassem, CEO of EasyEat AI said, “In the last 3 years, EasyEat has served more than 2 million customers in Malaysia and has helped F&B owners drive revenue and margins through its AI-based platform. As we move forward, this partnership with Boost will offer a comprehensive fintech solution to our merchants to help them execute their growth plans at a much rapid pace. Similarly Boost’s F&B clients will get to experience EasyEat’s AI platform and can use technology to drive growth and elevate diner experience to next level. I truly believe this will help expand the industry and provide much needed growth impetus, which is the need of the hour.”

Furthermore, Boost will extend micro-financing support to EasyEat’s merchants through its AI-based financing business, which underlines the commitment to supporting SMEs within the industry. By fostering technological advancements, promoting financial inclusivity, and encouraging entrepreneurship, EasyEat and Boost are dedicated to creating an environment where creativity and innovation flourish.

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