Oscar-winning Malaysian actress Tan Sri Michelle Yeoh is the new ambassador for luxury fashion house Balenciaga.
On Balenciaga’s website, the edgy brand announced on Nov 9 that they have named Michelle Yeoh as the new brand ambassador.
Her new role is commemorated with a portrait by the documentary Platon, who is known for capturing the renowned personalities as well as Balenciaga’s previously named ambassadors Isabelle Huppert and PP Krit Amnuaydechkorn.
Yeoh, 61, said she was thrilled to join Balenciaga as a brand ambassador and celebrates with posting three advertorial photos, dressed in a black number, on her Instagram page @michelleyeoh_official.
“For me, fashion is a form of art. It’s not just about a dress but about self-expression, how you feel in the dress, and the values you embody wearing it; it is a way to communicate my work and who I am to the world.
“Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece. The brand embodies a sense of originality and relevance while always remaining true to its heritage as a couture atelier.
“It is an honour to partner with Balenciaga,” she said in her Instagram posts on the same day of the announcement.
As of today (Nov 12), the three separate posts received a total of around 100,000 likes and over 1000 comments.
Although she received a lot of cheers and congratulations for the achievement, some were critical of her decision to associate herself with the controversial brand.
Instagram user @iheartnailsltd said: “Wow, with all the controversies surrounding child exploitation and questionable marketing promos. Very disappointed with Michelle.”
@bella_flor_studio said: “You represents elegance and dignity, so why Balenciaga all of sudden. Wrong move! Not supporting child exploitation and pornography.”
Last June, Balenciaga was in hot water and was accused of condoning child exploitation and pornography following the launch of its marketing and advertising campaigns.
The campaigns featured photos of children clutching handbags that look like teddy bears in bondage gear while the second campaign include paperwork about child pornography laws.
It was reported that since Demna became artistic director of Balenciaga in 2015, the brand has become lightning rod for controversy, often was intentionally orchestrated including its remake of IKEA’s shopping bag, and dressing Kim Kardashian in black body stocking for Met Gala that covered her whole face and body.