Haier Malaysia is set to revolutionize the home appliance and consumer electronics market with the launch of its highly anticipated 2024 product lineup.
Revealed at the ‘Inspire Future Dreams – 2023 Haier Media Engagement’ event, the new range encompasses air conditioners, refrigerators, freezers, washing machines, televisions, water heaters, and kitchen appliances, all designed to enhance the quality of life for Malaysians.
Underpinning Haier’s commitment to the ‘Smart Living’ philosophy, Managing Director Fan Jing emphasized the company’s dedication to customer satisfaction. The new products, a result of extensive research and rigorous testing, aim to seamlessly integrate into the evolving needs of modern users.
Smart & Healthy Air Solutions: Leading the charge are the UV Cool Premium (VXA) and UV Cool Smart (VRA) series air conditioners. These feature built-in Wi-Fi modules, allowing remote control via the Haismart application. With UVC sterilisation technology certified for its efficiency in removing harmful airborne particles, the air conditioners embody Haier’s focus on promoting healthier living.
For commercial applications, Haier introduces light commercial air conditioners with similar features as the residential series.
Smarter Food Storage: Haier’s HRF-IM758LXG (B) 4-door refrigerator takes center stage in food storage innovation. Integrated with the Haismart application, users can remotely manage food, control modes, and receive personalised recipe tips. The refrigerator boasts a Daylight feature for enhanced visibility and even illumination, even in the dark.
Accompanying this is the impending arrival of the HRF-IG585EM (GB) and HRF-IM585EM (FB) 4-door fridge models, all equipped with Humidity Control System (HCS) Plus technology for optimal freshness.
Chillers for Wines and Freezers: In 2024, Haier introduces its first wine chillers, WS-198 and WS-118, featuring Natural Air Flow System technology. Additionally, the UR-331BK, UR-261BK, and UR-181BK Upright Freezers provide flexibility as either a freezer or fridge, with a sleek black design and electronic touch control.
Smart Convenience for Washing: Haier’s front load washing machine BD14266S8 and top load washing machine BD2178S8 bring convenience to laundry. The former is Wi-Fi compatible, allowing remote control, while the latter features Auto Dosing technology for optimized detergent usage.
Revitalising Shower Experience: Introducing the K Series water heaters with Shock Proof Technology, Haier enhances safety in the shower. The elegantly designed Matte Black series promises a unique touch to bathrooms.
Elevating Home Cooking: Haier introduces new hood and hob models, such as the powerful yet quiet HH-GT6907GB hood. The hood’s AI Smart Air Flow and Hob-to-Hood Connection via Bluetooth offer an unparalleled cooking experience. Complementary hobs feature Timer Setting and Flexible Cut-out Size for added convenience.
Thrilling Entertainment: Debuting its first OLED TVs in Malaysia, Haier presents the H65C900UX (65”) and H55C900UX (55”) with 120Hz 4K OLED displays and built-in Dolby Atmos audio system. The TVs promise an immersive entertainment watching experience.
National Shuttlers Partnership: As a testament to its commitment to excellence, Haier Malaysia extends its partnership with national men’s doubles shuttlers Aaron Chia and Soh Wooi Yik, world no. 3 ranked badminton duo, who will continue as Haier Malaysia ambassadors for 2024.
Haier’s 2024 product lineup showcases the brand’s dedication to innovation, smart living, and customer satisfaction, promising Malaysians a technologically advanced and convenient lifestyle.
