Coach has joined forces with chart-topping artist and Coach brand ambassador, Lil Nas X, to unveil a limited edition capsule collection entitled “The Lil Nas X Drop.”
This exclusive release is set to hit Coach stores nationwide and online at https://malaysia.coach.com/ starting December 26, 2023.
The collection, a fusion of Lil Nas X’s dynamic style and Coach’s iconic designs, showcases a vibrant selection of pieces hand-picked and customized by the artist himself.
Drawing inspiration from Lil Nas X’s expressive approach to fashion, Coach Creative Director Stuart Vevers worked closely with the artist to infuse the Winter 2023 collection with a distinctive blend of colors, textures, and graphics.
The Lil Nas X Drop features standout items, including shearling coats in bold pop colors, graphics reminiscent of concert merch, and a personalised American varsity jacket adorned with patches that hold personal significance for the artist, such as symbols representing his beloved pet cats and zodiac sign, Aries.
Vevers shared his insights into the collection, stating, “Our Winter collection is inspired by my belief that fashion is about exploring and celebrating all of who you are. To create the collection, we twisted the Coach archives and were also inspired by Lil Nas X’s connection to music and nightlife.”
The campaign, which officially launches today, showcases Lil Nas X as the face of “The Lil Nas X Drop.” The visuals, captured in a Y2K-inspired style, highlight the bold and eclectic colors of the collection.
The artist played a pivotal role in the creative direction and styling of the campaign, ensuring that it reflects his unique vision and resonates with fans of both fashion and music.
Speaking about the collaboration, Lil Nas X expressed his excitement, saying, “I’m thrilled to share ‘The Lil Nas X Drop’ with my fans and fashion enthusiasts. Working with Coach to bring my vision to life has been an incredible experience, and I can’t wait for people to see the bold and expressive pieces we’ve created together.”
With an emphasis on individuality and self-expression, the collection pays homage to American archetypes, seamlessly blending leather biker and shearling jackets with tees, sweatshirts, and bags adorned with youthful acid graphics and electric colors inspired by rave culture. An archival Bonnie Cashin leopard print is reimagined for a contemporary audience, adding a touch of nostalgia to the modern designs.
