Malaysian brand Tuuu…Dia Pak Tam (Pak Tam), has made its mark in the holy city of Madinah showcasing a testament to the growth of Malaysian brands in the Kingdom.
This full-service eatery brand has quickly become a preferred destination for those seeking authentic Malaysian flavours in the city centre. This achievement not only underscores the robustness of Malaysian companies in the services sector, but also highlights Pak Tam’s dedication to share his culinary passion with Saudi consumers. Haji Ruslin bin Ibrahim, the founder and owner behind Pak Tam has a track record of over 30 years’ experience in the Malaysian food and beverage (F&B) industry, and has continuously diversified its offerings to include catering services, convenience stores, bakeries, food deliveries, OEM services and comprehensive training programmes for culinary professionals.
The outlet’s presence in Madinah represents the rising popularity and acceptance of international cuisines in the Kingdom. Beyond serving the Malaysian community but also introduces local residents and visitors to the diverse flavours of Malaysia. As one of the pioneering Malaysian restaurants in Madinah, Pak Tam plays a significant role in broadening the culinary landscape and promoting cultural exchange in the city.
The restaurant in Madinah currently has a seating capacity of 80 people, with additional space to accommodate future expansion. Building on their success in Madinah, Pak Tam is contemplating further investment to set up a cutting-edge catering facility in Makkah. This strategic move aims to offer ready-to-eat (RTE) packed meals, foster valuable partnerships with local central kitchen facilities and meeting the growing demand of Hajj and Umrah pilgrims. Additionally, they are actively pursuing the opening of new branches worldwide such as in Seoul, Korea as well as Tokyo, and Osaka in
Japan, in preparation for the Osaka International Expo 2025.
In a statement, MATRADE Jeddah emphasised the importance of Malaysian brands establishing a presence in Saudi Arabia, citing increased visibility and promising opportunities in the ready-to-eat segment and food services industry, especially for the Hajj and Umrah sectors. In 2022, Malaysia’s export of processed food amounted to RM751.25 million (USD158.5 million), constituting 9.5% of the total exports to Saudi Arabia and encompassing a diverse range of food products such as ingredients confectioneries, sauces, condiments, and beverages.
