Samsung Electronics Co., Ltd. showcased its groundbreaking ‘AI for All’ vision at CES 2024, emphasising how artificial intelligence (AI) technology will enhance the user experience across connected devices. The company’s strategy, presented during a press conference, underlines a commitment to making devices more intuitive, secure, and energy-efficient.
Samsung’s Device eXperience (DX) Division, Vice Chairman, CEO, and Head, Jong-Hee (JH) Han emphasised the role of AI in creating seamless and useful connected experiences. The focus is on integrating AI into various products and services to simplify daily life.
AI-Enabled Visual Display Products and Digital Appliances Transform Home Experiences
Samsung presented AI-infused products during the press conference, showcasing advancements in Visual Display products and Digital Appliances.
The Neo QLED 8K QN900D, equipped with the NQ8 AI Gen 3 processor, automatically enhances content quality, offering an immersive 8K viewing experience. Accessibility features, including sign language gestures and Audio Subtitle, cater to users with specific needs.
The Premiere 8K, a wireless projector with a 150-inch display, brings cinema-like experiences to homes. Samsung also introduced Music Frame, a customizable speaker, and major upgrades to the AI robot, Ballie, now capable of interactive tasks.
Revolutionising Kitchen Experiences with AI
Samsung revealed the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+, featuring AI Vision Inside.
This technology recognises and suggests recipes based on the fridge’s contents, promoting an eco-friendly lifestyle by minimizing food waste.
The Anyplace Induction range and Bespoke AI Laundry Combo™ showcase Samsung’s commitment to integrating AI into daily chores for a more personalised experience.
Advancements in Home-to-Car Connectivity and Automotive Partnerships
Samsung announced a partnership with Hyundai Motor Group, enabling Home-to-Car and Car-to-Home services through SmartThings connectivity. Users can control their car functions via voice commands and vice versa, enhancing the synergy between home and automotive environments. The collaboration also includes advancements in driver safety and in-cabin experiences through technologies like HARMAN Ready Care and Ready Vision.
Security, Sustainability, and Accessibility Initiatives
Samsung prioritises security with solutions like Samsung Knox Matrix, providing end-to-end encryption. The company also unveiled plans for a circular economy, incorporating recycled materials and introducing sustainability features like SmartThings AI Energy Mode.
In terms of accessibility, Samsung introduced features such as hands-free gestures for digital appliances, auto-generated captions during calls, and AI-enabled text-to-speech for displays. Initiatives like Relumino Together aim to create inclusive home entertainment experiences for users of all abilities.
Samsung’s CES 2024 presentation highlighted a comprehensive vision for integrating AI into daily life, focusing on connectivity, sustainability, and accessibility. The company’s commitment to advancing technology with a human-centric approach signals a transformative era for the future of connected devices.
