UEM Sunrise Berhad unveiled its upgraded award-winning mobile app, the hUb Prop, at the Kiara Bay Sales Gallery today. Originally serving as a digital concierge, the app has evolved to transform the customer experience at UEM Sunrise.
Upgraded features for the hUb Prop include a user-centric interface allowing homebuyers to monitor project progress, billing, and product defects. The app also offers a range of services designed to enhance the home buying journey, providing customers exclusive access to rewards and privileges through the UEM Sunrise loyalty program, Tresor.
This app-upgrading initiative is in response to Tresor contributing to 34% of the company’s sales in 2023, primarily due to repeat purchase discounts and an attractive referral scheme. UEM Sunrise consistently invests in creating value-added services for customers, enhancing features and adding exclusive offerings through the Tresor Partnership Program.
UEM Sunrise CEO Sufian Abdullah stated at the event, “Digitalization has always been our top priority. We are committed to introducing cutting-edge solutions for our customers and building an app that assists property investors and homeowners in navigating their homeownership journey with ease and efficiency.”
hUb Prop serves as a self-service channel for users to access selected services and information about UEM Sunrise, including exclusive rewards, product launches, latest events, sales campaigns/promotions, immersive virtual tours, progress billing monitoring, project progress viewing, scheduling key handover appointments, and defects management.
Additionally, the Tresor program has expanded, adding over 30 merchants and brands offering services such as interior design packages, home furnishings, home warranty, emergency home assistance, and solar panel subscription and ownership.
“We are proud to announce that we are the first property developer to incorporate ESG initiatives into a mobile app. Our collaboration with Sireh Park’s ‘Plant the Future’ campaign is a testament to UEM Sunrise’s commitment to biodiversity and environmental conservation,” said Sufian.
