Bursa Malaysia Berhad has launched of a new product offering and several solutions including a new app for gold as an investment asset (Bursa Gold Dinar); a new Customer Portal (MyBURSA); and a new platform to connect investors directly with dealer representatives called Bursa Reach.
The Exchange also unveiled a refreshed brand logo to symbolise its transformation into a multi-asset exchange. Datuk Muhamad Umar Swift said, “The new Bursa Malaysia logo signifies the ongoing commitment the Exchange plays as a key enabler of Malaysia’s growth and its prosperity. The new investment asset and investment solutions Bursa Gold Dinar is a Shariah-compliant gold trading platform, providing investors with digital convenience to invest in physical gold through a mobile app. It is available to Malaysians and those residing in Malaysia who meet the eligibility criteria, offering them a
trusted and secured gold investment opportunity.
In line with making investing more accessible, Bursa Gold Dinar offers extended trading hours to 11:50 p.m., seven days a
week, with an investment entry-level as affordable as RM10. Investors will also have the option to transfer gold to their loved ones, and redeem every 4.25g of gold owned into a physical, custom-designed coin delivered to them.
The MyBURSA Customer Portal is a newly created customer-centric web portal designed to meet our customers’ needs and offer them a personalised experience. Initially providing investment tools that will facilitate informed decision making, alongside access to research reports and other curated content, over time, MyBURSA will continue to evolve to include new features and services catered to Bursa Malaysia’s key customer segments MyBURSA can be accessed at my.bursamalaysia.com.
BURSA REACH is the first profiling platform in Malaysia dedicated to featuring and connecting dealer representatives (DRs) with investors. Through the platform, DRs can showcase their skills by sharing their portfolios. From there, investors can select and engage with the DRs directly to support their investing needs. The REACH platform is now open to onboard DRs, and the platform will be made accessible to retail investors at a later stage.
