As the vibrant Year of the Rabbit gracefully concludes, Pavilion REIT Malls anticipates the majestic arrival of the Year of the Dragon with exuberant celebrations across its renowned malls, heralding a year filled with fortune, prosperity, and robust well-being in 2024!
‘Dragon Dynasty’ Unleashed at Pavilion Kuala Lumpur
Pavilion Kuala Lumpur, with its penchant for imperial grandeur, orchestrates the ‘Dragon Dynasty’ Chinese New Year revelries, extending until 25 February 2024.
The centerpiece of this festive spectacle boasts two resplendent golden dragons, custodians of the precious oriental pearl, gracefully descending from auspicious clouds into Pavilion KL’s Centre Court, bestowing blessings of wealth, good luck, and happiness upon the mall. Elements inspired by mystical mountain tops pay homage to Chinese folklore, creating a lush and immersive experience.
In a delightful encore from the previous year, Pavilion KL collaborates with Lancôme to infuse beauty into the festive celebration. Lancôme transforms the Pavilion Crystal Fountain and Main Entrance in harmony with their ‘Make Your Legend Bloom’ theme, seamlessly blending tradition with modern elegance through blossoming spring flowers, dragon motifs, and oriental lanterns.
Shoppers can venture into the Lancôme Dragon Tunnel, explore limited edition Chinese New Year products, and partake in exclusive podium activities.
A captivating Lancôme setup, featuring synchroniSed 3D screens at Pavilion KL and Fahrenheit88, showcases the Lancôme Dragon and iconic products until 31 Jan 2024.
Elevating the experience, shoppers can scan a QR code for a special augmented reality filter, bringing the Lancôme Dragon to life.
This Chinese New Year promises a rich tapestry of entertainment and cultural experiences. Shoppers can revel in vibrant performances, Prosperity Dragon Mascot walkabouts, and special appearances by the God of Prosperity.
The Main Entrance hosts acrobatic lion dance and dragon dance performances, a stunning violin performance by The Music Professionals Academy of Performing Arts, and a ‘New Year’ resonance by Taylor’s International School.
Parents are invited to the KL Junior Fashion Show by A-List Academy, featuring children donned in Chinese New Year outfits from brands like Parkson Elite, ANTA, Skechers, Rookie, and Guess Kids.
Throughout the campaign, Centre Court offers cultural immersion experiences, allowing shoppers to choose from imperial showpieces to Chinoiserie-inspired style costumes by Gisselle Liu.
Various booths from tenants like YuYan Tea, Taimal Herbs, Herbal Farmer, Koun na Neko, and Gisselle Liu provide ample opportunities for festive shopping and gifting. Visitors can also write a wish for the new year and toss it into the Prosperity Wishing Tree at Centre Court, believing that wishes caught on branches will come true.
An Astro pop-up at Connection from January 16 to February 4, 2024, offers shoppers the chance to meet Astro celebrities, engage in weekend activities hosted by Astro Radio DJs, and win #HappyDragons Chinese New Year Angpow and premium merchandise.
Exciting gifts await those who spend this Chinese New Year! A minimum spend of RM300 in a single receipt garners shoppers Pavilion KL’s exclusive Prosperity Ang Pow Packets.
Maybank cardholders can reap additional rewards, with exclusive Prosperity Ang Pow Packets, an oriental mug from YuYan Tea, and a Poh Kong Gold Coin for minimum spends of RM200, RM1,500, and RM3,000 in a single receipt, respectively.
Embark on a regal celebration, as Pavilion REIT Malls sets the stage for a Year of the Dragon brimming with opulence, festivity, and boundless possibilities.
