Apple is reportedly integrating generative artificial intelligence (AI) tools into its smartphones, bringing a wave of innovative functionalities for users. The Cupertino-based tech giant is expected to unveil these advancements with the launch of iOS 18 later this year.
According to reports from ETX Studio, Apple has been quietly developing a suite of AI-based features, marking a significant departure from its previous reticence on the matter.
The upcoming iOS update, scheduled for a fall release, is anticipated to introduce intelligent tools designed to enhance various aspects of user interaction with iPhones.
To bring these advancements to fruition, Apple has spared no expense, acquiring approximately 20 specialist startups in recent years, as reported by the Financial Times. The strategic acquisitions underscore Apple’s commitment to staying at the forefront of technological innovation.
ETX Studio reported, while specific details about the generative AI tools remain undisclosed, industry experts speculate that these innovations could revolutionise the management of documents and photos stored both on the device and in the cloud.
Additionally, there are expectations that Siri, Apple’s voice assistant, might undergo significant improvements, potentially leveraging a more sophisticated language model for precise and contextualised responses.
As Apple gears up to introduce these groundbreaking features, it faces growing competition from major rival Google, which has already announced several new features incorporating generative AI for web searches on smartphones. Google’s plans include enabling users to seamlessly search across various formats such as video, photo, and text without the need to switch applications.
In light of this, Apple finds itself in a race to maintain its technological edge, with industry observers anticipating a closer look at these innovations during the company’s annual Worldwide Developers Conference (WWDC) scheduled for June. The conference traditionally serves as a platform for Apple to unveil its latest software updates and innovations.
The generative AI-powered advancements are expected to elevate the iPhone user experience, setting the stage for a new era of intelligent functionalities.
As the tech industry eagerly anticipates further details at WWDC, Apple enthusiasts and smartphone users alike are poised for an exciting evolution in the capabilities of their beloved devices.
